Among the activities to enter international markets, the selection of target markets is a key and strategic activity, and on the other hand, deciding on the selection of such markets is a complex and difficult task. In this article, we have tried to review the thematic literature; The main goal is to develop a framework for the process of evaluation and systematic selection of export target markets of Iran, by identifying the factors affecting the selection of target markets and using a mixed approach (descriptive-analytical method) and also selecting a targeted statistical sample of 45 experts. In the field of exports, the mentioned framework should be provided. The validity of the questionnaire was confirmed by experts and the reliability was calculated and confirmed using Cronbach's alpha0.856).).The results of the research show that 65 factors are influential in selecting the target markets of Iranians, which was selected and presented as the main axis of the systematic evaluation process of this market. Upstream security factors and the security factors of the country's allies were counted and considered as the final screening criteria in the process of selecting the target markets.
ابراهیمی، اسماعیل؛ رهنما، افشین و توانازاده، سمیه، "ارزیابی تأثیر عوامل مؤثر بر توسعه صادرات در شرکت های کوچک و متوسط"، مطالعات کمی در مدیریت"، دوره 5، شماره 3 (1393)، ص 162-141.
پیش‌بهار، اسماعیل؛ دشتی، قادر؛ ظهوری‌کهنموئی، رحیم؛ راحلی، حسین و حسین‌زاد، جواد "بررسی عوامل اقتصادی موثر بر تقاضای صادرات پسته ایران". اقتصاد کشاورزی و توسعه، سال بیست و یکم، شماره 83 (1392)، ص 17-1.
رجبی، بهرام. "بررسی علل موفقیت صادرات شرکت‌های ایرانی از سال ۱۳۷۳ لغایت ۱۳۷۷". پایان نامه کارشناسی ارشد(1379)، مرکز آموزش مدیریت دولتی.
صادقی، تورج؛ لشکری، محمد و کربلائی‌اسماعیلی، حمیدرضا، "ارایه مدل عوامل اصلی موفقیت در صادرات از دیدگاه صادرکنندگان در ایران". مدیریت بازاریابی، دوره 7، شماره 17(1391)، ص 83-61.
قاضی‌زاده، مصطفی، "بررسی و تعیین عوامل موثر بر موفقیت شرکت‌های صادراتی ایرانی در بازارهای آسیای میانه و ارائه راهبرد مناسب جهت افزایش صادرات غیر نفتی". پایان نامه کارشناسی ارشد(1382)، دانشگاه تهران.
مدهوشی، مهرداد و طبیبی، محمدرضا و خزایی کوهپر، فاطمه، "ارائه چارچوبی جهت ارزیابی و انتخاب بازارهای بین‌المللی"، چهارمین همایش ملی علوم مدیریت نوین، گرگان.
Albaum G., Duerr E. (2008): International Marketing and Export Management, 6th ed., Pearson Education Limited, Essex.
Ansgar Belkea and Irina Dubovaa. (2017), International spillovers in global asset markets, University of Duisburg-Essen, Campus Essen, Universitaetsstraße 12, D-45117 Essen, Germany bCentre for European Policy Studies, Brussels, c Institute for the Study of Labor, Bonn dRuhr Graduate School, Essen.
Balabanis, G. and Theodosiou, M. and Katsikea, E.S.(2004). Guest editorial Export maketing: developments and a research agenda. International Marketing Review, Vol. 21, pp 353-377.
Cavusgil S.T. (1985): Guidelines for Export Market Research, Business Horizons”, November-December.
Kahiya, E.T. and Dean, D.L.(2015). Export barriers and business confidence: a quasi-longitudinal examination. Asia Pacific Journal of Marketing and Logistics, Vol. 27 pp. 294-323.
Koch A.J. (2001): Selecting Overseas Markets and Entry Modes: Two Decision Process or One?, Marketing Intelligence & Planning, Vol. 19, No. 1.
Kotabe, M. and Helsen, K.(2000). Global Marketing Management. John Wiley & Sons. Inc. 4rd Ed, p. 9, 11.
Kotler P. (2017): Principles of Marketing 17E Global Edition, Pearson Education Limited 2018
Kumar V. et al. (1994): An Interactive Multicriteria Approach to Identifying Potential Foreign Markets, Journal of International Marketing, Vol. 2, No. 1.
Onkvisit, S. and Shaw, J.J.(1993). International Marketing: analysis and strategy. Second Edition, New York: Macmillan Publishing Company.
Papadopoulos N., Martín Martín O. (2011), International Market Selection and Segmentation: Perspectives and Challenges, International Marketing Review, Vol. 28, No. 2.
Papadopoulos, N., & Martin, O. M. (2011). International market selection and segmentation: perspectives and challenges. International Marketing Review, 28(2), 132–149. http://dx.doi.org/10.1108/02651331111122632
Root F.R. (1994), Entry Strategies for International Markets, Jossey-Bass, San Francisco.
Schroeder J. (2007), Badania marketingowe rynków zagranicznych, Akademia Ekonomiczna w Poznaniu, Poznań.
Shaghil Ahmed, Brahima Coulibaly, Andrei Zlate. (2017), International Financial Spillovers to Emerging Market Economies: How Important Are Economic Fundamentals?, Journal of International Money and Finance (2017), doi: http://dx.doi.org/10.1016/j.jimonfin.2017.05.001
Algita Miečinskienėa , Viktorija Stasytytėa, Justina Kazlauskaitėb (2013),Statistics Lithuania. [online]. Accessed on 20th of September, 2013. Available at http://www.stat.gov.lt/en/home
Wood, V.R. and Robertson, K.R.(2000). Evaluating international markets: The importance of information by industry, by country of destination, and by type of export transaction. International Marketing Review, Vol. 17, pp. 34-55.
khonsary, F., riazi, V., & kalantari, N. (2022). Systematic review and selection process. Strategic Management Studies of National Defence Studies, 12(47), 111-141.
MLA
floria khonsary; vahid riazi; nasrollah kalantari. "Systematic review and selection process". Strategic Management Studies of National Defence Studies, 12, 47, 2022, 111-141.
HARVARD
khonsary, F., riazi, V., kalantari, N. (2022). 'Systematic review and selection process', Strategic Management Studies of National Defence Studies, 12(47), pp. 111-141.
VANCOUVER
khonsary, F., riazi, V., kalantari, N. Systematic review and selection process. Strategic Management Studies of National Defence Studies, 2022; 12(47): 111-141.
