2
Faculty of Management, Allame Tabatabai University, Tehran
3
Faculty of Management, Shahid Beheshti University
Abstract
The purpose of this study was to identify the constituent factors of employer brand model. This research, in terms of purpose, is an exploratory research; in terms of type of use, it is an applied one which is based on exploratory mixed research strategy. The statistical population of the study in qualitative section consisted of senior executives and in the quantitative section, it included managers and experts working in the oil industry. Data gathering tool in qualitative section consisted of in-depth interviews whose data were analyzed through several coding steps and in quantitative section, resulting model was analyzed through questionnaire distributed among staff which led to the identification of the final model. The results of the data analysis showed that employer proposed value, employer's brand image, employer's brand attractiveness, and employer's brand performance, were identified as the most important components of the employer's brand model, and the factors including Psychological contract, employee labeling, and communication as the interfering factors influence the employer model in oil industry.
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khazaee, S., kheiandisjh, M., dehdashti shahrokh, Z., shirazi, M., & rasouli ghahroudi, M. (2020). Presentation of employer Brand model for attractive and maintenance of employee; Application of mixed approach. Strategic Management Studies of National Defence Studies, 10(39), 30-7.
MLA
saeed khazaee; mehdi kheiandisjh; zohreh dehdashti shahrokh; mahmoud shirazi; mehdi rasouli ghahroudi. "Presentation of employer Brand model for attractive and maintenance of employee; Application of mixed approach", Strategic Management Studies of National Defence Studies, 10, 39, 2020, 30-7.
HARVARD
khazaee, S., kheiandisjh, M., dehdashti shahrokh, Z., shirazi, M., rasouli ghahroudi, M. (2020). 'Presentation of employer Brand model for attractive and maintenance of employee; Application of mixed approach', Strategic Management Studies of National Defence Studies, 10(39), pp. 30-7.
VANCOUVER
khazaee, S., kheiandisjh, M., dehdashti shahrokh, Z., shirazi, M., rasouli ghahroudi, M. Presentation of employer Brand model for attractive and maintenance of employee; Application of mixed approach. Strategic Management Studies of National Defence Studies, 2020; 10(39): 30-7.
